Just saw this picture of the Wellington RFID farecard system at Adam Greenfield’s Flickr stream (CC-by-nc-sa photograph):
It’s called a Snapper card.
Compare this to the London based Oyster card:
And the Hong Kong Octopus card:
This international sea food theme makes me think that we have definitely missed a branding opportunity here (and this for a country of fishermen). Our entire OV-chipkaart system1 has been grossly underdesigned on all fronts, so no surprises there2.
So I’ve got two proposed alternative names for our low countries farecard system:
- Herring card (Haringkaart)
- Mussel card (Mosselkaart)
How do we get this change implemented? And anybody care to mockup a concept?
3 thoughts on “Sea fare”
It may have a cute name but the Octopus system overall is really poorly designed. My card when I was there in January was the style of you showed above but in a random mismash of colors….
That being said, I love the idea of a Haringkaart! Or maybe Makreelkaart. 😉
My vote goes to haringkaart as well. Sounds great, plus mosselkaart has some x rated connotations 🙂
And i would also like to suggest the palingkaart, it being almost extinct thus in need of some support and all.
My vote goes to the haringkaart ! Great post by the way.