Coffee Magic

I witnessed a discussion yesterday that stated that for creative industries to catch root in a certain area there is the need for trendy coffee shops. While that is a necessary condition indeed, it is not sufficient. The coffee produced in said shops also needs to be of excellent quality or at least miles better than whatever most stores in the Netherlands are pouring. The lovely folks over at BERG also have a post about it.

In Utrecht studio proceedings are supported by the Village which may quite well pour the best coffee in the Netherlands. This is how they do it:

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