A collective of the largest German YouTubers have just before the European elections launched a campaign against the CDU and it’s a joy to see.
The CDU which is usually fully ignorant when it comes to digital issues has taken this broadside seriously. That by itself was a huge mistake. Most serious institutions would and should brush off something coming from new media.
Whether this will have an effect is hugely unclear. The core CDU audience is disconnected and apathetic but they do get a lot of votes from other segments as well and there they could be slightly vulnerable. In any case, the series of fumbles that the CDU has embarked upon while trying to address this has only served to give the boycott movement wings.
What’s interesting about the YouTubers is that they break with the German institutional consensus which is white, male and old. That group of people has a certain set of opinions and interests which has made sure that Germany has become increasingly backward. The YouTubers are young, (judging by their names and handles) diverse and not all male. And most importantly they have reach and fewer entrenched interests.