The comments online around the Apple Vision Pro have been pretty deranged in a stupid kind of way. Lots of people jumped to the foregone conclusion that Apple released a failure or that it “wasn’t going to be a success”. Most of that seemed to have been motivated by clout chasing.

I don’t think that really matters that much other than serving to have the person making the comment show their ass for the entire world to see.

I feel that Apple Vision Pro is a deeply interesting and conflicted technology which is also the conclusion that Cortex reaches here. You’ll notice that Grey and Myke actually used the device and they are fairly knowledgeable about apps and ways of working/playing.

I got to take one home for a weekend and I can testify similarly except for missing out on a bunch of features. Because it’s only out in the US, I could not access a paid App Store or get an Apple Arcade subscription. That means I could only get the free vision apps out there which are incredibly lacklustre.

What everybody seems to have done is to take whatever IP they had lying around, wrap it into a VisionOS starter project and throw it onto the App Store. That will probably be the modus operandi for a while going forward. If you look at the absolute dregs on the App Store and now realise that making a good VisionOS app is probably at least 10x as difficult as making a good iOS app, then things are not looking good.

The only really compelling experience was the Encounter Dinosaurs app which is genuinely disconcerting and scary. But because of its very high production values, it’s also only a couple of minutes long.

Most compelling is using the Vision Pro to consume media. Watching movies in Disney+ is a fantastic experience if the device wasn’t so uncomfortable to use. Being able to watch sporting events on a massive screen with sidecar screens and 3D views of the course/track seems like it would also be excellent. It would be even more interesting if we would see a proliferation of 360 cameras to be able to place yourself in a Formula1 car or on a sports pitch. The amount of embodiment it yields, seems like it could go a long way to make remote meetings feel more real.

I agree with this review that this device is a devkit. I’ll wait for the real deal.