As somebody who dove pretty deep into how to run a creative agency in a way that’s innovative and goes against the grain, I really like what Village One here in Berlin are doing with their cooperative approach.

Last week I was making a presentation and I came across Deming and his principles. I have often gotten the question: “If you don’t measure X, then how will you know we’re doing well or improving?” which I always felt was misguided.

Doing the things listed here as a VP by Emily Nakashima sounds all nice and well (maybe fun even for some people), but the core deliverables of alignment and focus are the real test: both are impossibly hard to achieve and worth their weight in gold.